Why a well told story works

Why a well told story works
Why a well told story works

When CBS chairman, Bill Paley, decided in 1968 that the network should create a serious news magazine, he turned to veteran journalist Don Hewitt to develop the show.

Hewitt assembled some of the toughest journalists he admired – including Morely Safer and Mike Wallace – and he gave them this simple instruction: “Just tell a story.”

Then, Hewitt, who was Jewish, went a step further in his illustrati…